Thompson Heating & A/C - Digital Transformation Plan

Our strategy will modernize your digital presence to drive customer growth and streamline operations. By implementing advanced technology solutions, we'll position your business as an industry leader and local authority.

Thompson Heating & A/C | CURRENT NEEDS

  • Website needs a refresh updated & is currently poorly optimized..
  • Big need for service page ranking. We need to get you into the top 3 (#1 usually) to make your business relevant to customers searching for your services.
  • Proper marketing system with increased visibility to the business.
  • AI review & reputation management. Automatically text requests for reviews and AI responses to the customers after they write a review.
  • Support for the team to increase productivity, add customer support, and increase revenue.
  • Enhance lead generation, streamline lead management, and improve customer intake by leveraging AI and digital channels more effectively.
  • Automations to streamline regular tasks.
  • Better CTV/Ads management and attribution to track views to real customers.
  • CRM for lead tracking, built in social media management, and a suite of other included services.

Alcreo Systems HVAC is ready to solve your biggest challenges.

Thompson Heating & A/C - seo audit

Click To Expand

Thompson Heating & A/C | Proposed Solutions

Based on our in-depth conversation, we've identified the following key opportunities to transform your online presence and drive more qualified leads:

Comprehensive Website Redesign | responsively designed. seo optimized. crm integrated.

Content & SEO Optimization Strategic content that highlights your expertise and services through customer testimonials, high-quality media, and SEO-optimized copy and content. All integrated to your CRM system so you can understand how customers are interacting with your business. responsive design smart ui/ux A modern, intuitive website that adapts to all devices. Our mobile-first responsive design approach delivers a seamless experience that boosts user engagement. Crm Integration Your website and CRM system will be interconnected so you get a clearer picture, through advanced analytics and tracking, of how your customers are interacting with you to better understand how to more effectively serve them.

Advanced Analytics & Performance Tracking

Website Analytics Monitor website traffic, user behavior, and conversion rates through Google Analytics to optimize user engagement and drive better results. SEO Performance Tracking Track keyword rankings and organic traffic growth to measure SEO effectiveness and guide strategy refinements for maximum impact. Campaign Analysis Evaluate advertising performance across Google Local Service Ads and marketing campaigns to maximize return on investment.

Better CTV

Overview CTV Awareness, Qualified Viewer Pool Retargeting, publisher optimization, AI-powered targeting Thompson Segments Recommendation Click to Expand How we deliver The platform uses audience targeting and retargeting to reach your most relevant customers. Our tech help's identify the right audiences for the campaign, while targeting capabilities make sure ads reach real people who match the campaign's criteria. As viewers engage with the ads, we add verified viewers to a Qualified Viewer Pool, creating an audience that could be reached again with future ads. We also provide detailed reporting to measure and confirm campaign performance data. Attribution & Agile Budget 100% Human and outcomes measured by CTV exposure to web activity, geared towards Leads. Build/Optimize landing pages aligned to intent to improve conversion with proper UTM, call tracking and form attribution. Throughout the campaign, we monitor publisher performance and shift budget toward the channels producing the strongest results. Measurable Impact - Case Study By focusing spend on the most effective channels and reaching the right audiences, the platform turned a $75K initial campaign investment into 5M+ impressions, $1M+ in incremental revenue, and a 23x return on ad spend for HVACDirect.com. Because every impression reached a verified human viewer, the platform built a high-quality audience for retargeting and continued reaching people who had already engaged with the campaign. Customized & Third Party Data Segments We utilize a generative AI model and ad-server tool designed to help dealers efficiently find and reach new potential customers (prospecting) with maximum effectiveness and efficiency by analyzing data from the open internet, including websites, search, social media platforms, and other digital channels to identify patterns and predict which individuals are most likely to be interested in your services.

ongoing optimizations, content, and maintenance

ongoing seo content Relevant postings about your services and everything related including photos and supporting links to other pages. Google Local SEO Reviews are requested and responded to, essential keywords are maintained and new ones added as needed, and all other actions needed to ensure you keep your top ranked spot. Maintenance/support We stay on top of any issues that may arise and fix them immediately, often times before you or your customers would ever notice.

Google Local Service Ads: Capturing High-Intent Customers

Targeted Advertising Google LSAs prominently display your services to local customers actively searching for HVAC solutions, maximizing visibility in search results. Performance-Based Pricing Pay only when potential customers request services through the ad. This cost-effective model ensures marketing spend generates real leads. Increased Conversions Connect directly with high-intent customers ready to purchase HVAC services, leading to better qualified leads and higher conversion rates.

alcreo systems hvac crm | Streamlining Customer Experience

Centralized Customer Data Our CRM unifies customer data into one platform, giving you a complete view of every interaction. It serves as your dashboard to all services and analytics, so you can see your entire business in one place. Smart lead management so you know whats going on with any customer at any time. Native Housecall Pro, Quickbooks Online, and many other integrations included! Automated Workflows Streamline operations by automating appointments, reminders, and follow-ups, allowing your team to focus on core service delivery. Workflow automations will also take care of things like season emails, reputation management, customer follow up emails and text messaging and so much more. Personalized Communication/Management Deliver targeted messages and custom offers based on customer preferences and history to strengthen relationships. Additional features such as social media management, email campaigns, and more included! Automated Review System Automatically request reviews from customers when a job is complete. Alcreo A.I. will also respond to the reviews so the customers are acknowledged.

AI employees with integration | Smart Support Automation

Always Available AI chatbot and voice agent provide instant support through your digital channels 24/7, ensuring customers receive immediate assistance for basic needs outside business hours. Smart Automation AI handles routine tasks like appointment scheduling and service inquiries automatically, allowing your team to focus on complex customer requirements. Custom Experience AI analyzes your custom knowledge base to deliver personalized recommendations and targeted responses, building stronger customer relationships through intelligent service.

Alcreo Local | Google Ranking Services | get to #1, Fast.

Our proprietary technology that massively accelerates SEO efforts to get you ranked in the top spots on Google local search. Website SEO and GBP optimization completed before technology implementation to ensure higher ranks, fast. keyword analysis Our comprehensive keyword research process dives deep into the specific search terms and phrases your potential customers are using to find services like yours. By harnessing the power of strategic keyword optimization, you'll dominate local search results and position your business as the go-to provider in your market. on-site and google business seo We'll ensure your website, along with all your Google Business assets, are optimized for search engines, improving crawl-ability and indexing. This includes fixes to technical issues, mobile and desktop speeds, content creation, keywords, duplicate content, business page content, and more. Ongoing Maintenance We'll ensure your website, along with all your Google Business assets, are optimized for search engines, improving crawl-ability and indexing. This includes fixes to technical issues, mobile and desktop speeds, content creation, keywords, duplicate content, business page content, and more. Decreased Customer Cost Lower your customer acquisition costs through improved organic visibility. Strong local rankings reduce ad spend while attracting qualified leads who convert better.

alcreo payments | lower credit card processing fees, guaranteed.

We will beat your current rates You are likely spending 10's of thousands of dollars per year more than you should be on your credit card transactions. We will get these rates down so more money stays in your account. 24/7 Customer service You will always be able to reach someone if there is an issue. Our highly trained payment processing team will make sure that any needs you have are taken care of right away. in person or online We have equipment available for any of your in store swipes and payment gateways for all your online purchases. This ensures that no matter where you need to accept payments, you are getting the lowest rate when you do.

Proposed solution recap & Pricing

website redesign & advanced seo Package

Design and build a website created with all SEO best practices in mind. Enhance your website's visibility and user engagement for better results.Our designs focus on user experience, search engine optimization, and conversion.

  • Mobile responsive
  • Technical fixes
  • On-page optimization
  • Ongoing content
  • Advanced analytics and tracking
  • Backlinking
  • and more!

AI - Powered CRM

Customer and lead interactions, simplified.

  • Automated support
  • Automated Social Media Management
  • Housecall Pro Integration
  • Smart lead management
  • Intelligent AI for knowledge base, appointment bookings, and more
  • Reputation management
  • Review requests and responses
  • Workflow automations
  • Tracking and analytics
  • Sales funnels
  • Client reactivation campaigns
  • & Lots more!

A.i. employees

Expand your team's capacity without the need to hire additional staff. AI employees work around the clock to handle high-volume tasks, freeing up your human team to focus on strategic priorities.

  • Reliable, high-quality work every time.
  • 24/7 availability
  • Never miss an opportunity or leave a customer waiting
  • Reduced costs
  • Voice agents answer phones
  • Appointments booked for you
  • Able to answer questions about your business

Alcreo Amplify - CTV

  • Qualified leads
  • Attribution
  • Block Chain to quadruple verify leads
  • 100% Human - No Spam/No Bots
  • Premium Inventory
  • Tracking and analytics
  • Agile spend and optimization

Local service ads (lsa)

Get high-intent HVAC customers with Google Local Services Ads. Your Google-verified business listing appears at the top of local search results, driving qualified leads. You only pay when customers contact you directly - no hidden fees or wasted ad spend.

Google Ranking (Alcreo Local)

Rank #1 on google local search to improve local visibility and attract nearby customers.

  • Local SEO optimization
  • Google Business Profile and Search Console optimization
  • Directory listings

Alcreo Payments

Save thousands of dollars yearly or even monthly (depending on transaction volume) by getting a lower cost to process payments. We guarantee to beat your current rates and offer a better customer service experience for you. You can use our terminals in store and our payment gateway online so no matter where you are doing business, you save!

Website/Seo/Crm Pricing

standard startup cost - $7000

Reduced to $3500*

*with Sigler Dealer Discount

Custom website design and build, advanced tracking setup, custom CRM workflow buildout, A.I. Training, ranking technology onboarding, campaign setup and implementation.

monthly cost

Sigler Premium Tier - All the bells and whistles (95% of dealers choose this)

$2997/mo + ad spend


Sigler Standard Tier - Everything from Premium minus Advanced analytics and tracking and Alcreo Local Ranking service.

$2197/mo + ad spend

Everything listed in this slide is included!

Our services are eligible for Co-Op!

Sigler Dealer Perks

50% off startup costs

Free month of service*

*with annual commitment

Waived setup fee for Google LSA and CTV

Pay only the Google LSA business verification fees of $97 for the business and $25 per technician.


CTV Recommended Budget

$10,000/mo for first 90 days to ramp properly and then adjust up or down accordingly from there. We would not advise going below $7500/mo floor in order to get proper audience traction and data. While there is no actual minimum spend requirement, a lower budget can take longer to get going and end up costing more in the long run. Most dealers end up ramping up after 90 days after proven system increases dealer revenue.

Next Steps:

We will send over and, once thats done, we will get to work. You will be sent some onboarding forms to fill out that we will need to design your site, build your custom CRM, train your A.I. employees, and everything else that goes into your new system. We will be in touch and make sure you are taken care of through the whole process.